Branding Identity June 9, 2025

Reliving Vinnaithaandi Varuvaayaa | Gautham Vasudev Menon | Spotify India

A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product development. This wasn’t just about information – it was about forging a unified company culture. Peace of mind included. In-depth product information and clear visuals ensure you’ll find the ideal fit.

Task

Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company. Meaning: a single cross platform that help people embrace the new identity system through play and interaction.

  • Strategy

    Design Sprints, Workshops

  • Design

    Product Design, Prototyping

  • Production

    Design Sprints, Documentation

  • Platforms

    Desktop, iOS

Open Project

Color palette

/ Foundations
Primary
#ED2323
SCSS var
$color-red

R 0
G 122
B 255
  
Magnetic Red
Beige
#B87A1E
SCSS var
$color-beige

R 0
G 122
B 255
  
Golden Beige
Grey
#EFE8DC
SCSS var
$color-grey

R 0
G 122
B 255
  
Neutral Grey
Black
#ED2323
SCSS var
$color-black

R 0
G 122
B 255
  
Moonlight Black

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

Testimonials

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